Our Story

In 1998, Izabelle Hammon emigrated to England from South Africa, less than a year later, she became the official importer of CALGEL in the UK & Europe. This business would eventually go on to become Izabelle Hammon Ltd and CALGEL would become a UK manufactured gel.

In 2011 we launched iZ Gel, a clear builder in a bottle, that was unique to the market at the time. It now goes by the name Pro Base&Build. In 2010, GEL&GO was launched, a brush on colour in a HEMA Free gel formula. For over 25 years, this family run business has been led by its ethos of Inspiring Lasting Confidence.

Izabelle’s goal is to inspire nail technicians to take control of their own success & empower them to start their own business & work the hours they want. Our goal is continuing to support their success by offering long-lasting gel products that can be relied upon and building their confidence with high-quality training. Our gel ranges are exclusively available to qualified Professionals only.

Managing Director

Nichola Hammon-Molloy

Please provide a short bio for Nichola.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec  arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
Write your awesome label here.
Number of happy clients
200+
Coaching Certifications
3
Number of goals achieved
1000+

What our Nail Tech Students say:

"The P.P resources shifted the impact I can have with my coaching clients."

Maria Dolorez

"Discovering the P.P was a breakthrough moment for me, bringing direction to the work I have been doing over many years,. I am ready for the next level."

Giuseppe Favale

"Positive Psychology offers every coach, counselor or psychologist a must-have library of professional tools, assessments and engaging activities to assist your clients from all walks of life. "

Erika Morez

Created with